The Ivy blog
What's really in your food
Plain-English guides to additives, seed oils and ultra-processed food, so you know what you're buying before it goes in the basket.
Is wholemeal bread ultra-processed?
The word on the front of the bag tells you about the flour. It tells you nothing about the emulsifiers, preservatives and seed oils that often come with it.
Read articleSee what's hiding in your food
Scan any barcode with Ivy to see every additive, seed oil and hidden sugar in seconds, then find a cleaner swap.