Privacy Policy for Ivy Apps Ltd

Ivy Apps Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application (“App”). By using the App, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of information from users of our App:

Personal Information:

• Name

• Age

• Gender

• Email address

Usage Data:

• User preferences

• Barcode data of scanned food items

• Camera/image data: collected only when user takes/uploads photos in ingredient capture

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide you with information about whether the food is processed or not.

• To improve and personalize your experience within the App.

• To send you marketing communications and promotional materials that may be of interest to you.

• To optimize social media advertisements.

• To analyse food product ingredients using AI-powered image recognition

3. Data Sharing

We do not sell your personal information. We share data with third parties only in the following circumstances:

  • Social media advertising: We may share limited data as necessary to optimise social media advertisements.

  • AI-powered ingredient analysis: When you use the ingredient capture feature, photos of food product labels are transmitted to our server, which forwards them to OpenAI's API (a third-party AI service) for ingredient identification and analysis. OpenAI processes this data solely to provide the analysis results and does not store the images or use them for model training, in accordance with their API data usage policy. OpenAI's data handling practices provide protection of your data equivalent to our own.

Before any photo data is shared with OpenAI, the App will ask for your explicit consent. You may decline, in which case no data will be sent.

4. Data Security

We use Firebase to store user data, and we rely on Firebase’s default security measures to protect your information. For more information on Firebase’s security practices, please refer to their privacy and security documentation.

Third-party services we use, including OpenAI, are required to handle your data in accordance with their own privacy and security policies, which provide equivalent or greater protection to the measures described here.

5. Your Rights

As a user in the UK, you have the following rights regarding your personal data:

• Access: You can request access to the personal information we hold about you.

• Rectification: You can request correction of any incorrect or incomplete information.

• Deletion: You can request the deletion of your personal information.

To exercise any of these rights, please contact us at support@ivyfoodapp.com.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by sending an email to the address you provided. Changes to this Privacy Policy are effective when they are posted on this page.

7. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: support@ivyfoodapp.com